Business Communication Developing Leaders For A Networked World 3Rd Edition

Publisher: McGraw-Hill Education
Language: en
ISBN-10: 1259694518
ISBN-13: 9781259694516
Page Count: 608
Categories: Business & Economics
Description: Business Communication: Developing Leaders for a Networked World, by Peter Cardon, puts students at the center of business communication through the author’s unique focus on credibility woven throughout the textbook chapters, forward looking vision built on traditional concepts and practitioner and case-based approach. Students are more likely to read and reflect on the text, and are better positioned to understand the essentials of efficient and effective business communication, thereby transforming them into leaders for a networked world.