Retail Management A Strategic Approach 12Th Edition

Publisher: Prentice Hall
Language: en
ISBN-10: 0132720825
ISBN-13: 9780132720823
Page Count: 589
Categories: Business & Economics
Description: The text that helps readers thrive in today’s retailing industry. Without a predefined and well-integrated strategy, a retail firm may flounder as it’s attempting to cope with the changing environment that surrounds it. Berman/Evans’ reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today’s changing and complex retail environment.